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WICKED STRATEGIES LLP

UNCERTAINTY

TYPES IN STRATEGY & MARKETING DOMAINS

After:

Camillus, J.C.. 2016. Organizational Iidentity & the business environment: the strategy connection. International Journal of Business Environment.

Camillus, J.C. 2008. Strategy as a wicked problem. Harvard Business Review.

Courtney et al. 1997. Strategy under uncertainty. Harvard Business Review.

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